How is SmallWorld different from other professional networks or methods of seeing who is connected to whom?
General FAQ
Cameron Olechowski
Last Update 2 jaar geleden
SmallWorld helps solve 4 major challenges that salespeople face today when seeking warm introductions to target prospects using other tools / methods:
- Lack of visibility into where relationships might exist. Salespeople are limited to seeing connections to those in their own network or colleagues who have their company listed on their LinkedIn profile. This typically excludes many potential connectors such as board members, partners, customers, advisors, investors, and others who have a vested interest in the success of the business (and are often expected to help make warm introductions as a way to contribute to the business) but do not publicly share their affiliation with the company.
- No clear way to determine the strength of a relationship through “connections”. Even should there be a visible ‘connection’ to a target prospect, these “1st or 2nd degree connections” are often weak and, in most cases, there is not a real relationship to leverage for a warm introduction. In fact, 82% of people in a survey admitted to accepting invitation requests from people they didn’t know. SmallWorld solves this problem by applying our Relationship Strength index for all relationships in our database to drive more data integrity and to reveal where the real relationships exist.
- Requesting an introduction is still very manual and often a bit awkward. Most sales teams today do not have a common application where they can manage and inform warm introductions for those who are helping make the introductions. These requests often come with too little context from the salesperson on the purpose and reason behind the introduction. SmallWorld helps Connectors more easily deliver warm introductions through a simpler user experience and relevant context behind each introduction request.
- Lack of data or measurement on impact of warm introductions or referrals. SmallWorld tracks these warm introductions through a dashboard so sales and marketing teams can easily measure the impact on top of funnel, conversion rates, and win/loss ratios when deals are initiated or enabled through SmallWorld.